Digital identities have become a huge part of our whole self, we need to use and verify our identity online constantly, in order to access banking securely and when dealing with others online, to ensure we are who we say who we are. Information about our digital traits and likes have become very valuable to companies as they endeavour to tailor their online shop fronts and advertising to users preference’s encouraging spending. It is vital in our digital identities be secure allowing only us to use our Identity online preventing identity theft and fraud. Our online identity has become almost an identity of its own with a history and capabilities that are online reliant. The importance of identity services has not gone unnoticed by Apple and now the company that revolutionised media downloading is rumoured to be working on bringing your online identity neatly and securely through the iPhone. The rumours combine two iPhone 5S spec changes; namely the implantation of near field technology, a short-range and low power wireless link evolved from radio-frequency identification (RFID) tech that can transfer small amounts of data between two devices held a few centimetres from each other. At the moment it is mainly being used as a small payment method but soon instead of carrying business cards, loyalty cards, coupons and tickets you will only need one NFC device and this seems most likely to be phones. The final part comes from the rumours circulating regarding fingerprint recognition coming to the home button; it is believed this would replace passcode protection on the S model. Once you’ve associated your actual fingerprint with your iPhone, your iPhone becomes you — better than a photo ID, better than a signature, better than a password. You could Use the Identity iPhone, and stop keying in passwords, credit card numbers, billing information and more. As you cruise through the Internet, all the doors will open for you and you can securely use and buy and access anything you want without any hassle.
Both Google and Facebook made big pushes to turn their social networks into solid identity services. And both those attempts have largely failed so far. Google+ came on strong with an initial demand that users use their “real name.” After a colossal backlash, Google backed off and their policy is currently in limbo. The other problem is the impossibility of verifying identity at scale. How do you know someone using any name who just registered a Google+ account, is really who he says he is?
Facebook made an even nuttier attempt at verifying, asking users to actually scan their passports and other government-issued photo ID and send the images to Facebook over the public Internet in an ill-conceived trial. The scheme was so nutty many people thought it was a hoax.
So could Apple replicate the ease in which they have put music and media downloads into our pockets with a simple and secure digital identity that can be used in the real world? The flaw underlying carrying the access to your digital identity on your phone, even if inaccessible to nefarious characters unless they remove your thumb, is that if it you lose that is one more part of your life taken from you by a misplaced phone.
Widely considered to be one of greatest corporate leaders of recent times Steve Jobs also changed the way we view and interact with technology. He was once quoted as saying; ‘It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” The prospect of which terrifies some companies who design products specifically on what focus groups say they want, creating mishmash jack of all trade products hoping to please all, showing a person something new that they did even know they wanted is perilous challenge . These among with his many other accomplishments could have been greatly aided by his uncanny ability to predict the future, forecasting on all subjects tech from the future of computers to music, and unlike Nostradamus his predictions are comprehensible, here are a few of his stand out offerings.
This prediction, although not unusual among progressives in the industry at the time, stands completely true the only minor problem is the internet has been far more remarkable than the telephone. The video bellow shows the passage the internet took through the 1990’s.
“It will go down in history as a turning point for the music industry. This is landmark stuff. I can’t overestimate it!” — Fortune, May 12, 2003
In February Apple announced the 25th billion download from the iTunes library Apple’s iTunes, this growth means; that were you to average out the number of songs downloaded across the entire global population, it’d come out to 3.57 songs per person, and 25 billion songs also adds up to a daily average of 7,002,585 songs downloaded per day over the 9 years, 9 months and 9 days of the iTunes Store’s existence.
“Every once in a while a revolutionary product comes along that changes everything. … One is very fortunate if you get to work on just one of these in your career. Apple’s been very fortunate it’s been able to introduce a few of these into the world.” — WWDC keynote introducing the original iPhone, Jan. 9, 2007
The iPhone the changed the entire landscape of the smartphone market, before the ultramodern design you could either buy a phone that looked like a blackberry or a Nokia monstrosity. Not to mention revolutionising the way we integrated our lives with the internet.
“The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.” — Apple Confidential: The Real Story of Apple Computer Inc., May 1999
Maybe not so much of a prediction as Steve setting out his plan to return Apple to glory but it defiantly worked, proving the immense accuracy and value of his foresight.
“The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That’s over. Apple lost. The desktop market has entered the dark ages, and it’s going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.” — Wired, February 1996
This prediction came in the same year the first mammal was successfully cloned, Dolly the sheep, it seemed as though we had entered the future with the desktop as our companion, but Steve ‘The Nutty Professor’ Jobs predicted the desktop was done. Many believed this nonsense but as we can now see with tablets sales surpassing those of traditional PC’s Steve was right and capitalised on his foresight by producing arguably the best tablet the iPad. Steve Jobs had great knowledge of the industry and also an incredible knack for knowing people, these combines along with some incredibly hard work made him one of the most successful visionaries of our time.
Since 2011 Apple has been fighting a case against parents whose children unwittingly spent real life money in the virtual world of ‘free apps’. The case hinged on the fact the apps were sold under the guise of being free, many of the kids did not realise that they were spending their parents hard earned money and the parents defiantly did not consent to their child spending hundreds of dollars keeping virtual fish alive (Tap Fish being the most prevalent culprit of the in app purchase swindle). Children playing the game realised that unless you wanted the game to be very dull you would have to buy extra coins, not realising these fake coins they were spending on their virtual fish cost real money. The ease of acquiring extra coins was exacerbated by a 15 minute password window that was opened after it had been entered, this meant that after a parent had entered their password for quarter of an hour kids could purchase as much the like through parents accounts using money straight from their bank or credit card (this window was closed in the iOS update 4.3). The claims of the parents fighting the case were between $150-$1500, a lot of money for many. Assiva Mandvi who conducted a report on this subject for ‘The Daily Show’ likened this business practice to that of a drug dealer;
‘Turns out these games are free, until you don’t want them to suck. At which point, kids can simply push this button and instantly charge a $100 worth of better fish to an iTunes account’
The parents claimed Apple did do enough to prevent the purchase of in app currency without the account holders consent and a settlement has been reached by both parties. Apple will be emailing 22 million iTunes customers affected by this decision, they will offering anyone who claims under $30 iTunes vouchers with a cash refund offer to anyone who can prove a minor brought in app currency of over $30 in any 45 day period.
Following on with the category of games that have leapt from flash to iOS, I am looking at a game that has made the transition seamlessly, its has been described as ‘a stark, atmospheric, posthuman platformer.’and had this comparison made of it, “Doom is to Halo, as Canabalt is to Jetpack Joyride.” More importantly it is simple, beautiful and unified in its feel and gameplay. Originally released in Flash on his own web site, the game has since been ported to many platforms including iOS, Android and the Chrome Web Store; as well as being featured on sites such as Kongregate and Newgrounds.
You play a smartly attired man running from the destruction of a city, it is never made completely clear what is perpetrating the obliteration but with spaceships whooshing past and occasionally crashing in your path we can assume it is alien related. There’s only one button: jump. Eveything else is handled automatically. But dealing with the jumps is more than enough to be getting along with, what with the falling buildings, tiny glass windows, gaps and platforms of varying length to contend with.
The automatic acceleration and hyper atmospheric techno sound track gradually rachet up energy and excitement, the dark super-retro graphics are gloriously evocative, and it’s hard to imagine a more accessible or mobile-friendly game. Defiantly worth downloading as is a gam you will be happy to pick and play or show to friends for a long time.
Calling, sending texts, playing games, checking emails surfing the web and everything else we all use our iPhone for all use battery power, even some back ground tasks such as auto checking the email drain the battery life. Battery life, or lack of, is the biggest complaint among iPhone, and all smart phone users, the capabilities of smart phone have drastically increased leading to us using them more and more however the batteries have not caught up as quickly leading to users frustration with them running out at the most inconvenient of times.
However there is a simple trick for reconditioning your battery when you purchase your new iPhone (or any smart phone);
This is a great way to gain better battery life from your device however the battery life will deteriorate over time, you can get your iPhone battery replaced by an apple repair specialist.